Together, let’s create a coherent, credible and consistent Signify’s long term employer branding action plan, targeting the inside and the outside of the organization in our EE region.
We should learn to talk about ourselves, share our values with a larger audience, and refresh our public image.
Each of us has a real impact on what is going on at #TeamSignify!
... and why does it matter?
Brands are the intangible sum of all the attributes of an offering: its name, packaging, price, history, reputation, people, and communication.
An Employer Brand is an essential component of the total Brand - the intangible sum of all the attributes of the perceived experience of working for a specific company:
The people, the culture, the purpose.
Any company controls only a narrow part of the narrative. It is crucial to define it together to harness the collective power of the organization and coalesce all potential impacts.
As #TeamSignify, we are working on defining the Employer Value Proposition (EVP). It's a set of tangible and intangible employment benefits provided by organization in return for the skills, capabilities and experiences each employee brings to the organization. We’re going to identify that by using several research methods, including:
Together, we want to find the answer to the question "Why Signify?".
During the process,
we will to explore the following elements:
What the company really is?
How do candidates and employees perceive the company?
What the company wants to be?
With your support, we want to create a story about our brand that will make each of our employees feel seen, safe, connected, and courageous. Become an internal consultant. Join our Employer Branding community! You can take part in:
1. Fill in the application form by Thursday, September 8th.
2. Indicate what types of involvement would be interesting to you.
3. Wait to hear from #EBTeam.
As #TeamSignify, we are working on defining the Employer Value Proposition (EVP). It can be identified using a number of research methods, including:
Together, we want to find the answer to the question "Why?".
1. What is important to you in your daily work?
2. What are the strengths and weaknesses of our employer brand?
3. What can we do to differentiate ourselves from other employers?
4. How can we collectively build a supportive and engaged community?
5. What can we do so that everyone at the #TeamSignify feels proud of our workplace?